We can’t always meet the budgets that people are looking for, but you do get what you pay for. To borrow from the tattoo community, cheap work isn’t good and good work isn’t cheap.
While we haven’t posted a set of values or beliefs or whatever the catchy trend is today, we still have them. Maybe we should? I don’t know. Feels a little disingenuous.
Unpopular take. Most companies say they have values. Hand out cards with them printed on it. Put up posters. Ask the people? Almost all will tell you they don’t resonate or even reach the level that matters. Those people who actually talk to your customers.
So Google right? Analytics, Tag Manager, Console, Optimize, Page Insights. Mainstay products for websites and free. They love us (or want our data) so much that they made it even easier to use these products.
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One of my most important mentors taught me this lesson and it applies wider than I think he thought.
In general the concept is in development you are either paying “cash” or “credit”. Paying in cash means that you are settling your debt today. Paying in credit meaning you are waiting until “tomorrow” to take care of something.
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